THE FIRST STEP IS THE BUSINESS IDEA, THE SECOND STEP IS TO BECOME A BRAND
Wow you made a big step, deciding to start a business. The idea was born and now you are building it step by step. So many questions arise: how do I set my business apart from others in the overcrowded market, how do I find my first clients, which clients do I want to work with? How do I manage all the start up expenses? The answer to most of the questions is branding. Enough articles are written on this topic so I would just review a few points here to help you take the next important step after starting a business – becoming a brand.
It’s actually relatively simple, we do not need fancy definitions of the word branding to understand why any business, especially small business, startups need to become a brand. Branding is not an empire, is just a communication strategy crucial for any business, no matter how small or big it wants to be.You see, the potential customers are looking for your services and they will eventually approach those businesses to whom they can relate to, whom they can trust. Without knowing you, they cannot guess what makes you unique. All what the potential customers have from your business is the visual first impression – your branding. Your branding reflects what you believe in, what you offer and why. Branding is your visual identity, presence and purpose.
Especially when you are just starting with your business, you want to be taken seriously and have clients who pay the worth of your services. Setting the right message on the market about what you offer is the smartest step you can make at this point.
BRANDING IS NOT THE LOGO, BUSINESS CARD AND WEBSITE, IT’S THE VISUAL IDENTITY DEFINING WHAT YOUR BUSINESS STANDS FOR IN THE OVERCROWDED MARKET.
I heard many people making the common mistake of thinking that they first start with just some standard logo, business card and website they find cheaply made online and it is enough for the beginning. In this way they are starting off, setting the wrong message about themselves to the market. In this way they are not showing any uniqueness and not earning their deserved place on the competitive market. The right customers will have a very hard time finding and choosing these businesses over the competitive alternative. Isn’t it a pity, with this strategy, it can take up too long finding your target market, and them finding and trusting you.
FOR SMALL BUSINESSES, „STARTING OFF“ BUDGET IS A BIG ISSUE.
Starting a business can be quite an uncertain territory with almost no starting capital. At this point, to make an investing in branding, seems like a scary thing to do. This is what most people think before they choose the less smart communication strategy – starting off with just a logo, a business card and a website without branding. The truth is, small businesses like Revival Design Bureau know this, are dedicated to land a hand, helping businesses starting off with the right message and charge quite reasonable price for branding, offering work of a great volume, for a price of a one man studio.
So before you choose just some kind of logo and set the wrong message about your business value to the market, it is better to save up a start up when you can afford it, with branding.
So now that we cleared off the fear factor, lets focus on how to build up your brand. This part will take on a lot of thinking and question answering. So get a tea, a notebook or laptop and meet me for the next article. Still have questions about this article, feel free to ask me in the comments below.